New Sony Bravia Ad

I saw the third Sony Bravia advert on TV today. As with the previous two the advert was created genuinely and not through computer generated effects. This one is a stop motion movie filmed over three weeks in New York and used 40 animators and 2.5 tonnes of plasticine!
The previous two adverts are also good and can be found here (250,000 bouncy balls) and here (70,000 litres of paint).